Is Video Streaming the Future For Corporate Video?

Since 1988, things have changed a lot. Many corporate programs were shot on film back then. Video was shot on a non-SP analogue Betacam. Low Band U-Matic was used for video editing. This required copious notes and several days of writing down all timecode numbers in order to edit (linear) online. Mastering was done on one-inch reel-to-reel video that was so sensitive it could not be transported on a London Tube train. Distribution was on Betamax, Low Band U-Matic (remember that? ), or VHS.

Nearly twenty years later, we are living in the digital age. Without sacrificing quality or thought, you can shoot on DV and edit in Avid. The final stage, which is delivered to the viewer, has been more or less unchanged. You will need someone to pick up a copy of the program and transport it to the place where it can be viewed. You will need to make special copies of your program to meet the requirements of another country 안전놀이터. The customer will also have to pay a substantial customs fee.

Internet is a solution to this problem. It’s my opinion that it’s the best medium for the distribution and distribution of corporate videos for small and large companies. Broadband/ ADSL Internet access has become a commonplace. Broadband access is now available to around 80% of the UK (source: The Guardian). The figure for other countries is much higher. These are just a few of the many ways that this technology can be used:

Let’s suppose you own a small to medium-sized business and have created a promotional video for potential clients. This video can be streamed from your website. You can password-protect that area of your website so your competitors don’t see it (and you cannot ensure a DVD won’t get stolen). A commercial could be streamed from your website to the entire world, not just your local TV station. It could be tied to your print advertising so that people will want to visit your website and view your commercial. This is a lot better than them having to get up and go to the toilet when the commercial airs on TV. They can also fast-forward the commercial if they have videoed it. Yahoo! has so many video content like this now! Yahoo! has dedicated a large portion of their search engine to this topic. To see my meaning, visit Yahoo! and click the “video tab” by entering “commercial”.

Video streaming is a great option for large companies or employees who work in multiple locations. You can also use it to communicate with your employees. The same video can be shown to different employees at different places, times, and even countries. Other than the cost of converting the video to the right format (more about that later), and having the webmaster upload it onto your webspace, there are virtually no costs. And taxman will not be able to dig into them! You can send your video across borders without incurring customs fees, so standards conversion is no longer necessary.

It’s also easier to communicate your training message. The video can be viewed by employees from their computers. You can create a customized training session for each employee by adding “interactivity”. You can also do this over the internet if you are connected to a network.

Live streaming allows one trainer to train multiple people simultaneously, even though they may be in different parts. This is especially useful for medical training. Without the need to have students in the operating room, a surgeon can demonstrate a technique in a sterile setting. You can also record the entire procedure on video so you can view it later.

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